Book Publishing - 3 Misconceptions of Authors

     I want to share three book publishing misconceptions because I’ve seen and dealt with many people who have these misconceptions and I can dispel them early on in your writing career, perhaps you won’t have to make some of the same mistakes that I, some of our authors, and many other people have made concerning book publishing.

     The first misconception that I want to share about book publishing is that a book is a book and not a product. Many authors don’t approach their book as though it’s a product that they are trying to sell to customers. So what happens is they write a book that they feel good about but haven’t done any market research to see how other authors in their genre have approached the topic.

     I have talked with many authors who want to write a book all about themselves. They don’t want to share anything or formulate their experiences into lessons for the audience, they just want to write about their experiences and hope that people will care to read them.

     Nobody cares about our personal experiences unless they are related to some greater principle or idea that we are trying to prove. I can’t just write about all the things that I think in a day and all of the memories that I’ve had and expect to sell a ton of books.

     That’s what blogs are for. If you want to write a book, then your book has to accomplish a goal or fill a need. That’s what book publishing is about; filling people’s need for valuable information to their lives.

     So you must decide what the solution is that your book provides and use your personal experiences to prove and bring life to that point. This is the proper approach to sharing your personal information, life history, and past experiences.

     The second misconception people make about book publishing is that people think that just writing the book will make them successful, without marketing. In other words, “If I write it, they will come.”

     You may sell a few dozen books that way but many authors wake up to the rude awakening that just writing a great book isn’t enough to reach a target audience; the book must be marketed and promoted for at least two years. As a matter of fact, you shouldn’t write on a subject that you don’t want to commit to promoting for at least two years.

     Before you even write your book you want to consider your desire to market that book. For instance, you may be a politician by profession but want to write a book on investment principles. This may be a real interest for you but you would do better by writing a book on the political landscape on America or something related to your career. You would be able to commit more time and money to marketing a book that you earned a living in because it may boost your current career.

     The third misconception about book publishing that I want to mention here is that your book will be an overnight success. I’ve had to sit and listen to the revolutionary book ideas of some of the strangest people too many times! They claim that they will be the biggest thing since Stephen King…a bigger thing than Stephen! These people claim that they’re going to dethrone J.K Rowland and make my publishing company rich with their book.

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