The Top Book Publishing Secret

The top Book Publishing secret may come as a surprise to some authors. Many authors get into this industry because of a passion to share some experience, some enlightenment, and some passion that they have failing to realize that this is a BUSINESS.

That’s the big secret! This is a business and you really want to go into it thinking of it that way or you will find yourself with a substandard publishing deal.

There are few aspects of book publishing that you need to really focus in on before you get started.

You have a book. Your book is your product; it’s not just your ‘baby’; you’re not writing it just for you. You are writing your book for other people to enjoy and benefit from. That means that you need to invest some time into market research…just like a business would for its new product.

You have customers. These are your readers. You need to learn as much as you can about what your reader wants in your book. You can do this market research by reading other books on your topic and finding out what’s already been said and what makes your work different from what’s out there.

You need to produce your book. This is accomplished through a publisher. You can self publish a book by hiring out all the different aspects of the project out and printing up a lot of copies. (Who still does that?) You can hire a self publishing services company to do all of this work for you under one roof. Finally, you can publish your book with a traditional publisher.

You must have a marketing plan. Just as no product or service would survive without marketing, you also have to have a book publishing and marketing plan for your book.

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