Book Publishing Trends

     There are many Book Publishing Trends that are cropping up in the industry today. It’s always helpful to know what the majority of people are doing and what direction the industry that you’re in is going so that you can be sure to keep up and move in the direction of what’s becoming important.

There are official book publishing trends, I’m sure, but there are a few things that we have recognized to be trends in the industry.

• Most people are now turning to self publishing as the book publishing opportunity of choice. This Book Publishing Trend is justified because of a few reasons. Major traditional book publishers only accept 10-30 book titles a year and there’s only a handful of them, while there are over 70,000 books being published a year in the U.S. alone. That creates quite a bit of spillage!

     People are tired of waiting and waiting just to be rejected by traditional publishers so they are moving on. Also, people have found out that landing a “major publishing deal” isn’t what it’s cracked up to be. Most people think its smooth sailin’ once they sign that dotted line with a major publisher, but they’ve found out that they have to work just as hard as anybody else to turn a book into a buck, so they might as well self publish and earn a higher profit on their efforts!

• More than ever before, getting published is becoming a part of the American dream. Everybody wants to publish a book these days.
• The Christian genre and specifically how-to and inspirational type books are the fastest growing segment in the entire book industry! That’s great news for all Christian authors and publishers. Thank God that Christian books is what I do!
• Authors need education. Since most authors are now self publishing their books, they now need, more than ever, author education. This book publishing trend has other results such as low sales. 
• Most publishers are utilizing Print-on-Demand in their business model (traditional and self publishers)
• Most people are looking for grassroots methods to market. Free publicity has always been the very best method to sell books. More people are becoming aware of this fact and are learning how to implement the many tools of free publicity such as radio, print, and TV interviews.

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