Target your Christian Book Publishing Market!

Christian Book Publishing is a very hot topic in the industry today. There are so many great messages that believers want to deliver to the body of Christ as there are many needs that Christians have.

     Still, not all Christians have all the same needs, so defining your target market is crucial to your success as an author. Christian book publishing can work for you if you strategically market your message to the right audience.

     Once you have decided that you want to publish a book for Christians, you need to further define you particular target audience. One would think that writing a book for Christians is targeted enough; but it’s not.

     Your target audience is going to be determined by your subject. So even in Christian book publishing you still need to decide who specifically you are speaking to, and about what.

     There are millions of Christians in the U.S. alone that won’t buy your book, because your book doesn’t suit every Christian. Ask yourself what the topic of your book is; is it business, finances, church growth, leadership, women’s inspiration, or a teen’s book?

     Once you have identified your subject you can begin to better understand what specific Christian market you are trying to reach. Christian book publishing is similar to other divisions in publishing in the regard that you need to further define the parameters of your marketing to Christians with a particular need.

     Every Christian doesn’t have the same problem that your book solves so knowing what group of Christians you specifically want to target in your marketing is important. One of the very best target markets in the church and in the world is middle aged women.

     This group of people accounts for about 80% of all book sales, in general. So you can do very well with your marketing if you are writing a book that’s targeted to women.

     Then you simply need to market to Christian women who have the need that you are trying to fill. Christian book publishing requires good marketing in order to reach your particular target audience.

A few good places that a lot of book marketing is done are:

• Churches  
• Conferences  
• Church groups 
• Christian colleges 
• Christian bookstores 
• Christian publications 
• Christian TV and radio programs 
• Christian book clubs 
• Online  
• Email Marketing 
• See more on our Book Marketing page 

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